Peering lowers latency

In this third article in our “reasons to peer” series, we look at how peering lowers latency.

The shorter the trip, the better the latency

Latency is the delay between a user’s action and the response to that action from a website or an application – in networking terms the total time it takes for a data packet to make a round-trip. It is measured in milliseconds, and Internet quality depends on it. For example, for a website, even a 2-second delay in the loading time is sufficient to increase the bounce rate more than 100%!