Growth of Internet in Pandemic
The Indian Shopping Festival: Internet Exchange operator DE-CIX sees low latency critical to customer activity and conversion rates
The shopping festival in India scheduled around the festive time is said to be the most anticipated time of the year. The surge in Internet usage coupled with contactless payment options has caused a major shift in consumer behaviour, leading to a growth wave in online shopping. The convenience and safety considerations that drove trends during the early months of the pandemic are now bolstered by deals, offers and discounts. Making the most of it, e-commerce giants are hosting sales for months – in contrast to the five - six-day sales that were the previous norm.
With the COVID-19 pandemic hitting the sixth month of global disruption, many companies readily shared data, statistics and observational insights on how the pandemic has impacted the global data infrastructure. While an increased demand for core Internet infrastructure was quickly observed, Microsoft’s CEO Satya Nadella remarked in April of 2020: “we have seen two years’ worth of digital transformation in two months.”