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The Indian Shopping Festival: Internet Exchange operator DE-CIX sees low latency critical to customer activity and conversion rates

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The shopping festival in India scheduled around the festive time is said to be the most anticipated time of the year. The surge in Internet usage coupled with contactless payment options has caused a major shift in consumer behaviour, leading to a growth wave in online shopping. The convenience and safety considerations that drove trends during the early months of the pandemic are now bolstered by deals, offers and discounts. Making the most of it, e-commerce giants are hosting sales for months – in contrast to the five - six-day sales that were the previous norm.  

Covid 19: Why low latency is essential in times of accelerated digitalization By Dr Thomas King – CTO DE-CIX

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The world has undergone major changes in recent months. The outbreak and rapid spread of COVID- 19 has meant the effect that unpredictable events can have on our everyday lives – whether privately or professionally – has become tangible. The result of this situation is that digital transformation must and is being strongly accelerated; under normal circumstances, this process would not have happened as quickly as it has in recent months.

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