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India’s data consumption on OTTs surges 947% between March to July

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Covid-19 and the ensuing lockdown opened the flood gates in terms of demand for data as work from home (WFH) became a reality. In last roughly four-and-a-half months beginning March, India’s data consumption grew at a scorching pace with demand on OTT and VoD platforms rising by a whopping 947% compared to what it was in February, with indications that the rally is far from over.

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