OTT

Guide to OTT platforms in India

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OTT stands for “over-the-top,” the phrase is used for the distribution of film and TV content via the Internet, without requiring users to subscribe to a traditional cable or satellite pay TV. It is commonly applied to video-on-demand platforms, but also refers to audio streaming, messaging services, or internet-based voice calling solutions. OTT can be bifurcated into three types.

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