The Indian Shopping Festival: Internet Exchange operator DE-CIX sees low latency critical to customer activity and conversion rates
The shopping festival in India scheduled around the festive time is said to be the most anticipated time of the year. The surge in Internet usage coupled with contactless payment options has caused a major shift in consumer behaviour, leading to a growth wave in online shopping. The convenience and safety considerations that drove trends during the early months of the pandemic are now bolstered by deals, offers and discounts. Making the most of it, e-commerce giants are hosting sales for months – in contrast to the five - six-day sales that were the previous norm.
Sudhir Kunder, Sr. VP – Nation Head Sales, DE-CIX India explains the role played by an Internet Exchange especially in the COVID-19 situation with increasing Internet traffic.
How wide is your presence in India as an Internet exchange operator?
DE-CIX India team is excited to update our peers and readers about the 25th Anniversary of DE-CIX on 26th June 2020. The 25th Anniversary was scheduled to be a eventful day of celebrations. Acknowledging the exceptional times this event will be a virtual show celebrating the 25 years of Interconnection.
Peering is a process by which two Internet networks connect and exchange traffic to distribute traffic to each other’s customers without having to pay a third party to carry that traffic across the Internet for them. The routing protocol that allows peering between ISPs is Border Gateway Protocol (BGP), which is free and benefits all ISPs.
Below are top five ways to get the maximum benefits of Peering.
From storage evolution to digital revolution
“Internet Exchange Points,” comments Gabriel Willigens, Head of the Business Unit DataLogistIX at Itenos, “live in data centers.” There’s a good reason for this: that’s where data lives. Today, data centers are the warehouses of the digital economy, providing a home not only for the data itself, but also for the platforms and applications that have become so ubiquitous in the modern world.
OTT traffic surged 198.68 per cent, hosting traffic (storage space and access for websites) went up by 62.78 per cent, ISP traffic increased by 54.38 per cent
There has been a significant increase in traffic in categories like gaming, over the top (streaming) services and hosting and internet service providers (ISP) since the week of February 24-28, according to the Internet Exchange DE-CIX.
20 per cent surge in data traffic and change in network behavior, says the Internet Exchange operator
Covid-19 has led to an unprecedented surge in data traffic as well as huge shift in network behavior, finds DE-CIX. And this could be a lasting change, not just a short-term phenonmenon, it feels.
“It’s empty streets but full internet pipes,” says Ivo Ivanov, chief executive officer of DE-CIX International, which operates in 22 markets, and in India is present in Delhi, Mumbai, Kolkata and Chennai.
With several major industry events postponed or rescheduled, DE-CIX Team offers you a platform for Virtual meet up to meet the Interconnection Community in Middle East & Asia.
The DE-CIX Virtual Get-Together will be held on 22nd April, Wednesday at 1.30 pm IST focusing on the community in Middle East & Asia.
DE-CIX sets a new world record: More than 9 Terabits per second data throughput at Frankfurt Internet Exchange
DE-CIX (the Deutsche Commercial Internet Exchange) in Frankfurt set a new world record for data throughput on Tuesday evening this week.