Interconnection Platform

This is the final article in our “reasons to peer” series, and it is dedicated to the non-technical benefit of peering – how it can be used as a quality seal to grow your business.

Assurance of a well-operated network

Peering at an Internet Exchange means being part of an interconnection ecosystem. While the exchange itself is a small niche topic for those who operate it, the ecosystem around it offers a very broad range of possibilities for doing business – another reason to peer.

Ivo Ivanov, CEO of DE-CIX global speaks about what technology can do for the hospitality industry in the near future.

It has taken the pandemic for the hospitality industry to realise the true potential of technology and the virtual world when it comes to business. ETHospitalityWorld spoke with Ivo Ivanov, the Germany-based CEO of DE-CIX (pronounced dee-kicks) Global— the largest internet exchange in the world.

When it comes to end-user experience, peering has a lot of advantages compared to IP transit-only designs. Better latency, less packet loss, and higher throughput all mean that your services work better and your users will be happy.

We have already talked about latency in a previous article in this “reason to peer” series, when we said even a 2-second delay in the loading time of a website is sufficient to increase the bounce rate more than 100%. 

As we have learned in this reasons to peer series, peering has many advantages, ranging from financial benefits to having a more robust and stable network. It can also offer opportunities for new partnerships.

“The competition (in urban areas) will lead to the result that private and business users at the end will get even more reasonable commercial solution and more reasonable costs such as the cost of access to the internet and digital services,” Ivo Ivanov, CEO of DE-CIX International, told ETTelecom during an interaction.

The leading carrier and data center neutral Internet Exchange operator on the Indian sub-continent, DE-CIX India, today published its annual growth report for 2020, which was marked by a global pandemic. In the year 2020, DE-CIX India experienced enormous growth of 75% in total customer bandwidth, a growth 53% customers and a traffic peak record on 1.5 Tbit/s.

Ivo Ivanov, the CEO of DE-CIX International, one of the largest Internet Exchanges in the world, talks about the infrastructure India needs to ensure that everyone in the country has access to the Internet.

Internet has become the backbone of everyday life in India. Be it access to ration or getting vaccinated against the Covid-19 virus, online has become the new normal. Yet, the country still has a long way to go before the technology reaches to all.

Digital is reshaping how business is done. We are at the cusp of a completely new age in global economics, with enterprises, regardless of size and heritage, redefining their activities and their sectors based on digitalization. Organizations are leveraging their digital strength to reshape their own business models and how business is done within and across entire sectors, including automotive/mobility, healthcare, finance, and media.

Peering gives you greater control over routing, resulting in improved network performance and happy end users. In this fourth article in the “reasons to peer” series, we explain how this works.