Cloud Computing and its Importance

 

What is Cloud Computing?

The cloud consists of software and services that stay and operate on the Internet instead of having any physical elements like a local computer or on premise network servers. Cloud Adoption is a structured shift by organizations of minimizing expenditure, lowering risk and attaining scalability of database capabilities. Cloud adoption may be of various types in an organization, depending on the depth of adoption.

Benefits of Cloud Computing:

  • Cost Reduction: The cloud does not require the company to invest in new hardware, storage infrastructure and maintaining an in-house IT infrastructure (variable expenses). In the cloud, assets are made accessible on-demand and excessive resources can be returned/replaced, thus cutting costs. Likewise, the company may not splurge money on appointing IT staff to supervise the infrastructure.
  • Flexibility: Cloud computing offers more flexibility to businesses. Employees can obtain files using web-enabled devices such as smartphones, laptops, and notebooks. Sharing documents over the internet around the clock and to work online at any place has helped in internal and external collaborations of the business.
  • Scalability: Cloud enables users the ability to upscale or downscale infrastructure as and when required with ease, which results in optimal usage of resources. Companies can have high-performance resources available at the fingertips with professional clarifications without any up-front investment.
  • Mobility: Corporate data in the cloud can be easily saved, recovered, or organized with just a couple of clicks on their smartphones and other devices to keep up with clients and colleagues. Users get access to their works, 24/7, via any devices of their choice. This saves the IT team workload and results in customer satisfaction.
  • Agility: In Cloud computing, new IT resources are only a click away, which means that companies reduce the time spent to make those resources available to you just in minutes. These resources can then be more seamlessly and efficiently. This results in quick development of businesses’ market.
  • Disaster Recovery: There is no way one can prevent or control natural disasters which can cause great damage to the organization. But through cloud computing, the data can be stored in the cloud which guarantees that data will always available, even if your equipment like laptops or PCs, is damaged.

Types of Cloud Computing:

cloudcomputing types

Types of Cloud Computing Services:

cloudcomputing services types

Platform-as-a-service (PaaS) refers to the supply on-demand software for developing, examining, delivering and managing applications.

Software-as-a-service (SaaS) is a method for delivering applications-as-a-service over the Interne (cloud computing) as per the demand and on a subscription basis.

Infrastructure as a Service (IaaS) is the most basic category of cloud computing services that allows you rent IT infrastructure: physical or virtual servers, storage and networking from a cloud provider on a pay-as-you-go basis.

Who uses Cloud Computing & Why?

Every type of companies use cloud computing irrespective of size, industry, It is used for a wide variety of cases, such as data backup, disaster recovery, email, virtual desktops, software development, etc. Even healthcare companies are using the cloud to create treatments for individual patients. Bank and financial sector companies are using the cloud to detect real-time fraud and its prevention. And video game makers are using the cloud to deliver online games to players around the world. One of the major use case is, running on premise data center is not simple, so the industry chose to use cloud computing. When it’s about scalability, cloud computing lays out a very resilient solution.

Security Concerns of Cloud Computing:

  1. Data Infringement: Data leakage can have grievous impact on company, its brand and reputation, employee, and customers’ hope and belief. Loss of vital intellectual property could have competitive and financial indications also.
  2. Seizing of Accounts: Attackers can hijack the account and use your credentials to remotely enter the data saved. They can counterfeit and tamper the data.
  3. Malware Injection: Cloud computing can be injected with malware scripts and codes which run as SaaS to cloud servers, through this the attackers can snoop in all the important information.
  4. Insufficient Training & Knowledge: Proper knowledge of cloud services should be provided to employees that manage database of the company. Deficiency of this may impact decisions relevant to privacy.
  5. Mutual Liability: Cloud surveillance is a common burden for the clients and service provider. This partnership between client and provider requires the client to take preventative actions to protect their data.
  6. Data Loss: Data on cloud services can be lost through a malicious attack, natural disaster, or a data wipe by the service provider. Losing essential facts and figures can be harmful to businesses that don’t have a recuperation plan.

Limitations of Cloud Computing:

  1. Internet Connection: In order to enjoy the features of cloud computing, your organization should always have an internet connection.
  2. Data confidentiality: Data & cloud protection must be powerful because then it won’t be perilous for data confidentiality.
  3. Downtime: Cloud computing systems are internet-situated, service outages are always an unfortunate possibility.
  4. Technical Issues: For technical issues, one has no choice but to call your hosted provider’s technical support.
  5. Vulnerable to attacks: Saving data in the cloud may cause consequential challenges of information heist since in the cloud every data of a company is online.

Some of the leading cloud providers like Amazon Web Services, Google Cloud, Microsoft Azure, etc are on the list of 50 connected cloud providers at DE-CIX Frankfurt.

 

The role of data centers in an interconnected world

 

From storage evolution to digital revolution

“Internet Exchange Points,” comments  Gabriel Willigens, Head of the Business Unit DataLogistIX at Itenos, “live in data centers.” There’s a good reason for this: that’s where data lives. Today, data centers are the warehouses of the digital economy, providing a home not only for the data itself, but also for the platforms and applications that have become so ubiquitous in the modern world. And central to the seamless functioning of these applications and delivery of content is interconnection – which is why IXs like DE-CIX also make themselves at home in highly interconnected data centers in order to nurture digital ecosystems there.

But clearly, it hasn’t always been like that. Prehistoric data centers (those that existed long before anyone even thought of coining terms like “digital native”) were computer rooms located in company office space, housing – seen in retrospect – massively oversized and underpowered computers, and connected to nobody and nothing outside of the premises. It was a combination of the evolution of computing technology (not only miniaturization and transistor density, but also the capacity for computer resources to be shared amongst multiple users) and the increasing desire to connect networks with each other which together spawned the commercial Internet. With this, a new type of dedicated data center facility developed, along with new business cases for their operators. And so began the business of colocation – without which the Internet as it is could never have developed.

The co-dependent development of the Internet and data centers

To gain access to the Internet – today, as it was back then – connectivity is an essential precondition. In the mid-90s, with the advent of the World Wide Web, networks outside of the USA still needed to connect directly with the American backbone in order to access the new-fangled Internet. “An e-mail from one ISP to the other went to Washington and came back on the same line to be delivered to the provider next door. This was of course very expensive – a 2-Mbit direct route to US was a big thing. It was a privilege to have such a line, but costs were too high,” Harald A. Summa reminisces about the early days.

When DE-CIX first connected networks in Germany back in 1995, the first data center where the networks housed their networking equipment was a computer room in a disused post office in Frankfurt. But while connecting the first three German networks could be handled in such a space, it became necessary for the fledgling Internet Exchange to move to a dedicated colocation facility, as more and more networks wanted to connect their servers locally as well – so in 1999, DE-CIX moved to Interxion’s first Frankfurt data center, FRA 1. This was the beginning of a strong and mutually beneficial friendship, without which the Internet would not be what it is today.

The pioneering spirit of interconnection – no limits

Coming up to the turn of the millennium was a time of enormous growth in the market of data center services – companies that wanted to connect to the Internet but did not want to invest in their own in-house infrastructure began placing their servers in already functioning data centers, where the facilities could be shared between all tenants. The more companies and networks that accumulated within these data centers, the more attractive they became for other companies and networks to interconnect with. Digital ecosystems began to evolve, and the colocation market boomed. As Gerd Simon, at the time the Managing Director of Interxion in Germany, explains, “The mood was very energetic back then, there was a pioneering spirit – everything was possible. There were no limits. Everyone was looking for possibilities to develop their business, and looking for conversation and business partners in order to do that.”

Using DE-CIX as a way of then interconnecting networks not only within a building, but also between data centers, became a success story for the digital hub of Frankfurt – which has developed into one of the areas with the largest data center density anywhere in Europe.

Getting closer to the edge and increasingly interconnected

Certainly, the development of the colocation business model was not without its hiccups. With the bursting of the dotcom bubble in the early 2000s, these once flourishing colocation facilities emptied – the yawning white space in limbo as it waited for the hoped-for recovery. And bounce back it did; slowly at first, but with the emergence of the iPhone in 2007, a new form of Internet access demanded increasing infrastructure to feed a new generation of services to a willing world. Offering services for an increasingly mobile end user meant that networks needed to get closer to the user. This meant that networks needed to be connected with more data centers, and data centers needed to be connected with each other – and this needed to be done on both a global and a local scale.

The Internet was, after all, a global phenomenon. Local connectivity became the enabler for access to the world. Connecting to an Internet Exchange like DE-CIX functioned as a portal to the entire globe – it brought businesses to users, but it also brought users to these businesses.

From a refurbished office space to virtual infrastructure

From a couple of servers in a stand-alone rack, to containers for building modular data centers, through to purpose-built data centers offering managed IT services to SMEs, on to large colocation facilities with around 10,000 square meters of white space (equivalent of nearly 2 football fields filled with racks of servers); and onwards and upwards to major data center campuses and hyperscaler data centers offering upwards of a million square meters of computing space (in which, for example, the major platform providers and cloud service providers run their services). The variety of sizes, designs, and purposes that all fall under the term “data center” almost belies definition.

Datacenter-infographic-decix

And going beyond these, data centers are taking on new conceptual forms. On the one hand, there are several initiatives seeking to federate a wide variety of data centers and services to create a virtual, open, neutral, and distributed cross-border infrastructure. In so doing, quality assurance and compliance requirements are being addressed, to enable customers simplified and secure control over their processes and their own data in the cloud, as well as data governance and interoperability, to gain the necessary flexibility for emerging digital services like AI. One example of such an initiative is the European project GAIA-X.

On the other hand, we see the emergence of edge data centers – highly localized, miniaturized processing capabilities to provide almost real-time responses and so enabling scenarios like autonomous transportation. Thus, the concept of the data center has always evolved alongside its potential to be used for the coming generations of digital services and digital business.

In the evolution of the data center as a building – from an office space in the early days, to refurbished commercial space, to purpose-built buildings, to modular containers on the one hand and hyperscalers on the other, and through to the minimalistic concepts now evolving in the edge data center space – land has also played a key role. Property owners and developers even in the late 1990s began to realize that a building with connectivity was more valuable for companies wanting to get online. Connectivity started to become a defining element of commercial property, and with this, digital had begun to have a real and lasting impact on the analog world.

The data center as mission-critical for companies, the cloud, and the Internet

By the second decade of the digital millennium, demand for data center space had developed radically, and data center operators realized that refurbished standard buildings no longer offered them what they needed to provide a modern service. Concepts like security, accessibility, and reliability were becoming business critical for their customers – from startups to global enterprises – and therefore also for the data centers themselves. So a new industry developed in the design and construction of new, purpose-built data centers.

In the early 2010s, the data center industry began a process of professionalization. Designs began to offer fail-safes against potential down-time and single points of failure, and classification systems began to offer potential customers a rating system on which to base their IT outsourcing decisions. Designs ensured redundancy in terms of connectivity and power. Sites were chosen for their proximity to other networks, to fiber, to power stations, and for their distance from geographical, environmental, and structural dangers.

This last point hinges on the fact that the analog world can also have a significant impact on the digital world. Jens Prautzsch, Managing Director of Interxion in Germany, describes it thus: “If you enter a data center, go past the security, into the data rooms, you feel the heat, you feel the noise, and you think, wow, what is in there? And then if you have in mind all the services, the customers that are in there, the systems and platforms that are running there, you feel the responsibility. You understand how important it is that we do a great job.”

decix-infographic

 

Exploring the edges

The more interconnected data centers operating within close proximity to one another, the greater the interconnectivity gravity becomes, attracting more and more data center operators to build nearby, bringing more and more networks that want to access and participate in the increasingly dense ecosystems of digital hubs. The mushrooming interconnectivity in Frankfurt, for example, nicely illustrates the profound effect that digitalization has been having on our world for the last two decades. Without these ecosystems of data centers, the networks connected to them, and Internet Exchanges like those from DE-CIX interconnecting them, the Internet would not, and could not, have developed as it has.

The data center landscape of the future

So, where is the data center heading now? Well, probably in as many different directions as there are data center concepts today. The edge is a whole new territory to be explored, to be populated with sensors and processors and connected to fog and cloud computing solutions for further processing and storage. Looking in another direction, data center designers and hardware manufacturers have been engaged in an ongoing process of increasing energy efficiency – a trend which is set to continue well into the new decade. Here, not only is the infrastructure being designed to consume less power, and the heat generated in the data centers is being redirected into local heating networks, but data centers are being designed to operate in climatically opportune, but thoroughly unexpected places. Take, for example, mines, churches, or even underwater locations.

Whatever the future of data centers and the Internet as a whole may bring, DE-CIX will be there, together with our many data center and connectivity partners all over the world, providing the portal to the next generations of interconnection. Without these valued data center and connectivity partners – providing access to DE-CIX in more than 500 data centers, in over 80 countries, across four continents – without you, DE-CIX would not have a story to tell.

 

10 Reasons to peer: 1. Peering Raises Your Revenue

10 Reasons to peer: 1. Peering Raises Your Revenue

 

Peering is a process in which two or more networks exchange traffic, and it can help you to make the most of your resources and expand your network for the benefit of your business.

From reduced cost to improved user experience, peering has many benefits for all sorts of organizations, from small hosting providers to Internet Service Providers (ISPs) and content delivery networks, and on to enterprises. In our new article series, we take a look at 10 different reasons why you should give peering a go. In the first installment of our “reasons to peer” series, we explain how peering can help you to make more money by offering a better service to your customers.

Shortest possible path to your target networks

If you are an ISP or a carrier, you provide your customers access to other networks. These customers can, and often do, have more than one provider, which puts you into direct competition in terms of delivering the customers’ traffic. If not steered manually by the customer, there is exactly one reason that decides who delivers the most traffic to the customer: The network who can deliver the shortest path wins the largest amount of traffic.

Peering helps you to shorten the paths to other networks compared to classical IP transit. With transit, it could well be that the customer’s target network sits behind multiple transit carriers, and if your competitor can offer a path with fewer hops, the traffic will go through their network. With peering, you can offer direct or shorter routes to the networks your customers are trying to reach.

More traffic, more revenue

So, to put it simply: By introducing peering and offering direct and shorter routes to networks, you win more traffic from your customers and competitors, which means more revenue for your business.

 

5 Advantages of DE-CIX Enabled Data Centers

5 Advantages of DE-CIX Enabled Data Centers

Reduction in Cost

Companies need ever-increasing amounts of bandwidth – video conferencing, a multitude of SaaS applications, video streaming, and the likes, all demand fast, efficient connections. Moreover, this comes at a cost.

When you peer with DE-CIX India, you interconnect with a large number of Internet service providers (ISPs), content delivery networks (CDNs), over the top (OTT) players, DNS root servers, national & international telco networks, and social media networks in all major

metropolitan areas, which helps Indian networks to keep their Internet traffic local.$

Most often, companies connect via IP transit: you pay a network for Internet access. With peering, however, two or more networks exchange traffic cost-neutrally with each other. By connecting to an Internet Exchange, networks can peer with hundreds of networks.

In many cases, all around the world, the cost of traffic via peering at an Internet Exchange is also far more economical than using transit. Many organisations are therefore turning to peering services to reduce costs.

Improved Latency 

There are many applications and technology areas in which latency plays an important or even decisive role.
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Latency is the delay between a user’s action and the response to that action from a website or an application – in networking terms the total time it takes for a data packet to make a round-trip. It is measured in milliseconds, and Internet quality depends on it.

Peering gives you control over where your network exchanges traffic with other important networks.

You control where to hand over the traffic (which city/which Internet Exchange) and you have control over your backhaul and the peering port usage. As the other network also has this control, together with your peering partner, you have controlled end-to-end handling of your valuable traffic streams.

Secured Interconnected Network

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Working Internet infrastructure is a key element in today’s social and economic world. Due to its importance for the Internet, DE-CIX is classified as an operator of essential services. To fulfil the requirements of an essential service, DE-CIX defines three main security goals, which apply to all data which is handled by its systems:

  • Confidentiality,
  • Integrity, and
  • Availability.

With Security being an important aspect of the modern Digital Infrastructure, DE-CIX secures your network with our best-in-class Services.

Resilient Networks

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With DE-CIXs Best-in-Class Service, you can benefit from the DE-CIX Apollon technology and deliver highly Secure, Stable and Resilient connectivity to your customers. In addition to the interconnection platform we will build in your data center, you can interconnect with our platform and be part of the growing DE-CIX interconnection ecosystem. Your customers can exchange data with hundreds of networks and connect to multiple cloud service providers with this connection.

DE-CIX India is known for its Resilient Network. During the pandemic, DE-CIX India made significant investments in network resilience. One of the most important services that the company was able to provide to its customers was network availability. It intelligently handled the massive demand that emerged as a result of the shift from working in offices to working from home.

During the cyclones, Tauktae (2021) and Nisarga (2020) hit Mumbai and affected the major players in the interconnection industry, but DE-CIX services continued to function normally. We were able to acquire customers in large numbers, and we were able to achieve 1419G upgrades in one year there by showing constant faith in DE-CIX services.

Greater Accessibility of Interconnected Data Centers

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Interconnection Platform like DE-CIX enables the interconnected Data Centers ecosystem, which helps to provide better accessibility and makes it easier for local providers to access the data easily.

With 16 DE-CIX Enabled Data Centers all over the country, ISP can easily access these data centers. They are located in 4 major metros of our Country: Mumbai, Chennai, Delhi and Kolkata.

So If a person from Kochi wants to connect at a DE-CIX Enabled Data Centers, the greater accessibility feature helps to connect easily without any hassle.

The greater accessibility, robust, resilient and secure network along with DE-CIXs best-in-class Services makes us the number one choice for Interconnection in the Country.

How can Cloud help the Banking and Finance companies in the digital world

This is the year 2020, and if you aren’t still leveraging the Cloud due to outdated security reasons, then you are living in the past!

Financial services are one of the most dynamic and innovative industries, and the Cloud is central to digital innovation. Combining both these factors will give you the best possible outcome from Clouds that help the Banking and Finance companies around the world.

Today’s tech-savvy customers are moving along the technological tidal wave, and the banking and finance sectors have to catch up with it. A slow-moving financial institution failing to adapt to meet the expectations may find themselves on the losing end of the scale. Therefore, being a company in the banking and finance sector, here’s how a Cloud can benefit you:

1. Cut costs:

The building, development and operations of the bank have always been expensive. Establishment of new data centres and server along with the staffs and their training turns out to be quite expensive. These high-costs have deterred new potential market entrants from providing the much-needed competition to these high-street banks. However, cloud computing does not require high investments on dedicated hardware or software, nor the workforce to maintain it. Instead, these financial institutions can buy into the infrastructure of a secure, specialised cloud service provider and focus more on driving money into their business.

 

2. Improved Flexibility and scalability:

Cloud computing provides brank with the ability to rapidly scale their processing ability according to the volatile market development and customer demands. The rapid pace of today’s world, along with customer-centric digital banks, enables them to act swiftly during critical times and remain competitive amongst the field. Scalability has been one of the top reasons for banks to adopt cloud computing.

 

3. Increase in efficiency:

Cloud computing can help banks and finance companies to streamline their operation to enjoy improved efficiency rations and operating leverage. Efficiency is essential, particularly for businesses that work across multiple markets with several demographics. Clouds enable you to interpret and analyse rich market data. Financial organisations that use Clouds gain a practical advantage over their competitors by seamlessly negotiating innovations and developments from that particular market.

 

4. Serve customers faster:

Cloud computing makes development and launch of new products and services effectively faster and easier. The financial service industry has been traditionally slow to adapt to new technologies, but that changes with cloud computing. Even at the prototype stage, non-cloud-based applications can necessitate more than 1.5 years of development before they are ready. Cloud computing accelerates the development of new features and can even deploy them in less than three months.

 

5. Stronger customer relationships:

Combination of big data and the unlimited potential of cloud computing enables financial institutions to dig deeper and get better insights into their customers. This data allows for the banks and finance companies to create highly-customised services and products according to their customer’s expectations. This helps in building stronger relations with the customers.

 

Conclusion:

More and more banks are gradually choosing the cloud computing path as it is more efficient and helps increase productivity by a significant margin. Failing to keep pace with the cloud adoption rate may cause financial institutions to disappear into obscurity!

DE-CIX India is the first Internet exchange to bring DirectCloud Services in India. Connect with Multiple Cloud Service Providers with Single Access!

DE-CIX Predictions: 4 trends for 2022

Unfortunately, the pandemic still won’t loosen its grip on the world, and this winter again many activities will need to take place online – from Christmas shopping to events and celebrations. Reliable and fail-safe Internet connections with the lowest possible latency are thus becoming increasingly important – for our private lives, certainly, but above all for the economy as a whole. Here, a significant role is played by Internet Exchanges (IXs). They guarantee a smooth, secure, and fast exchange of data packets between networks of any size, ranging from city carriers to streaming providers and cloud service providers. Dr. Thomas King, CTO at DE-CIX, has identified 4 trends that will shape the connected world, the evolution of Internet trends, and the interconnection business in 2022:

1. Automation: Booking interconnection by click

Automation is no longer just a topic in manufacturing. More and more industries are developing solutions to automate routine IT tasks to become more flexible. Especially in uncertain times like we are currently experiencing, flexibility is a crucial asset. If, for example, a retailer’s business activities suddenly shift from the physical store to the online store, they must be able to react quickly so as not to alienate their customers with downtime. Internet Exchange operators are responding by offering the chance to manage interconnection services via both API and self-service portals. This means that the services at the Internet Exchange can be booked just as easily as computing power can be at the well-known cloud providers. This is possible because a large portion of the infrastructure at an Internet Exchange is now virtualized. But there are also automation approaches in the area of physical infrastructure. In addition to an API and a sophisticated self-service portal, DE-CIX in Frankfurt, for example, now has three patch robots in operation, which reposition cables fully automatically in just seconds, at any time of day.

2. A new era of data exchange

Never before has more data been exchanged than today. But problems remain: For example, when it comes to the confidential, bilateral exchange of large data packets, these are sometimes still stored on hard disks and physically transported. In the future, in the context of Gaia-X, high-performance and confidential data channels will be developed to address this issue. The basic idea behind the Gaia-X project is to create a sovereign European system for secure data exchange based on decentralized, interconnected infrastructure services. Another security-related service that will be increasingly in demand is Closed User Groups, which allow different actors to connect with their private networks via an IX. Closed User Groups enable enterprises to create their own interconnection environment – away from the public peering infrastructure. They can connect with select partners, suppliers, and customers present in multiple different locations, in order to share data securely and efficiently. The interconnection platform provides a direct connection between members of the Closed User Group, with optimized security measures and improved performance. This allows business partners or suppliers to quickly, securely, and directly exchange the data needed to develop or operate complex digital services – ranging from digital health services to autonomous driving. While cloud solutions facilitate data storage and handling, interconnection platforms are key to enabling many-to-many data exchange.

3. “Glocalization” is gaining traction

Various new technology applications such as virtual reality, cloud gaming, and e-health, not to mention connected and autonomous cars, are creating ever higher demands for the lowest possible latencies. Especially for mobility applications, extremely low latencies of less than one millisecond are crucial. Data does not move infinitely fast, so it is necessary for the nearest data center to be a maximum of around 80 kilometers away. A centralized Internet structure, where exchanges exist only in metropolitan areas, can no longer cope with these developments. So, we will see the hosting and processing of data move increasingly close to the edge. In other words, moving closer to the actual location of the consumers of this data and data processing. To some extent, this is already the case: An American streaming provider will host its new series in European data centers when it launches them there. Currently, however, this is only the case in large hubs. We are already seeing accelerated growth in Tier 2 and Tier 3 Internet Exchanges, such as the Ruhr-CIX in Germany, which will open up populous regions further removed from the existing digital hubs. In fact, Germany is leading the way here. However, this development will also continue globally, and Internet Exchanges will in future be found not only in the established digital metropolises, but also in regional centers, all over the world.

4. The car of tomorrow is connected

A stable data connection is becoming increasingly important for vehicles. Real-time information on the nearest charging station, for example, can be crucial for the operating radius of electric cars. At the same time, there are more and more advances in connected cars and autonomous driving, and these also bring high data demand and the need for low latency with them. Next year will therefore see a continuation of a trend that we are already seeing today: Automakers are becoming digital companies. They then have to decide which systems and services to outsource to big tech companies and which to build and operate in-house. In both cases, what is needed is a framework for data exchange between car and server and between different partners. This data exchange needs to be as fast as it is secure.

The bottom line:

We cannot predict the further course of the global Covid-19 pandemic. But we can say, looking at the last two years, that the growth of digital services has increased massively. Where direct, physical exchange is not possible, these services take its place. Content providers, network operators, Internet Exchanges and, increasingly, individual companies that were not previously part of the tech sector are working to provide the infrastructure for these services not only to people in digitally developed centers, but also in previously less well-served regions. The guiding principles are the basic needs of our digital age: Flexibility, security and speed.

10 Reasons to peer: 10. Peering is a quality seal

This is the final article in our “reasons to peer” series, and it is dedicated to the non-technical benefit of peering – how it can be used as a quality seal to grow your business.

Assurance of a well-operated network

If you are a company that sells network services to other companies or individuals, peering at an Internet Exchange offers you a chance to show your customers and prospects that you care about the quality of your service. Better latency, less packet loss, and higher throughput are all benefits of peering, and many network providers use their Internet Exchange membership as part of their marketing strategy and as an assurance of a well-operated network.

As part of an Internet Exchange, you can leverage the brand and present yourself as a member of the community.

Ready to start peering?

We hope you enjoyed this series. You can download our white paper “Ten reasons why you should peer” to get a quick overview of all the benefits we presented. And if you have any peering related questions, please do not hesitate to contact us at sales@de-cix.in

You can read the previous articles in the Reasons To Peer series below :

 

The five star hotel experience will start at the datacentre

Ivo Ivanov, CEO of DE-CIX global speaks about what technology can do for the hospitality industry in the near future.

It has taken the pandemic for the hospitality industry to realise the true potential of technology and the virtual world when it comes to business. ETHospitalityWorld spoke with Ivo Ivanov, the Germany-based CEO of DE-CIX (pronounced dee-kicks) Global— the largest internet exchange in the world.

“DE-CIX operates platforms, for interconnection of different types of networks, cloud networks, content networks like TV streaming networks, video on demand networks, collaborative work applications, networks, of course, gaming networks, as well as all of the excess networks, like 5g networks, small ISP, and fiber. We have started to see a new type of participants on the different platforms, mainly enterprises,” Ivanov said, explaining what his company does.

Ivanov firmly believed that the hospitality industry would benefit from digitization in the future extremely well, for which they would need to do the right homework to be able to create the right balance. Benefiting from digitalisation would also require getting involved into infrastructure. And this is where his company would be of use.

“We offer different services on the platform which have something in common—the direct interconnection between the application and the hospitality organisation network. Without intermediate without any hubs. This reduces the latency dramatically. If we talk about applications, like live streaming, virtual or augmented reality applications, they’re so sensitive on the performance side, they don’t like huge latency, they want to be extremely performable is the physical interaction on the traffic flow is very solid and stable in this requires the shortest path, and we deliver the fabric solution for this path.

“It’s also about security. The more direct the interconnection is between the application between the cloud computing instance, between the traffic delivery source and the hospitality network at the other end, the lower the risk for attacks, the lower the risk for men in the middle, IP hijacking and so on,” he explained.

The potential for what the hospitality industry could do using virtual tools was immense, he said, “The hospitality business is a very physical one. To be honest, you cannot enjoy a digital swimming pool. People want to swim—but the hospitality company can digitally influence this decision of the guests. Virtualizing the selection of different hotels in advance, giving the potential guest, a chance to experience the features of a hotel resort as well as use it to stay in touch with them are advantageous,” he said adding that both virtual as well as augmented reality platforms require solid infrastructure, which is something that needs to be invested in.

“I love to say that in the future, the experience of the five-star hotel will start in the datacenter—will start in our fabric using the solid infrastructure. Because as the hospitality companies want to impress the guests, they will want to start this in advance in the digital world,” he concluded.

‘India needs to scale up investments to improve Internet access in rural areas’ – Ivo Ivanov, the CEO of DE-CIX International

Ivo Ivanov, the CEO of DE-CIX International, one of the largest Internet Exchanges in the world, talks about the infrastructure India needs to ensure that everyone in the country has access to the Internet.

Internet has become the backbone of everyday life in India. Be it access to ration or getting vaccinated against the Covid-19 virus, online has become the new normal. Yet, the country still has a long way to go before the technology reaches to all. Ivo Ivanov, CEO of DE-CIX International, one of the largest Internet Exchanges in the world, talks about the infrastructure India needs to ensure everyone has access to the Internet.

 

Does India have the required infrastructure necessary for handling the internet traffic that the present situation asks for? What kind of investment do you feel is necessary to make India’s internet seamless?

India’s Internet infrastructure has significantly improved, and the pandemic has been a prime factor for this transformation. Nevertheless, it is quite clear that the geographical density of Internet infrastructure must be increased. While there are already hundreds of millions of Indians using the Internet, not even 30% of rural India has access. This needs to change. More investment is required in the whole array of digital infrastructure and connectivity options — there is a need for more fibre and mobile connectivity, connecting the rural regions, as well as developing edge connectivity.

The adoption of technologies like 5G and Wifi-6 is very important for economic development as it enables businesses to fully exploit the advantages of the digital economy. Added to this, there is a need for greater investment in the construction of data centres so that digital content, applications, and cloud services can be housed as close to the users as possible. Besides these, the establishment of connectivity to LEO satellites can bring the Internet to places that fibre and mobile networks can’t get to.

India can expand its role in the global market by scaling up investments in physical infrastructure and investing in the collaboration of local and global entrepreneurs, like digital information technology services, including big data, Internet of Things, and analytics. All of the digital infrastructures also need to be interconnected via high-performance Internet Exchanges to share data at the local level and allow data to flow, reducing the distance data needs to travel and therefore improving the performance of the applications and content.

At the start of the pandemic, we saw companies scrambling to increase the data plan. Is there a supply-demand mismatch in India at this moment?

The rising demand in Internet traffic we saw last year due to the pandemic, while remarkable in its scale, could be absorbed easily and smoothly and without concerns at the DE-CIX IXs.

We saw peak traffic records broken at our IXs in India during 2020. At DE-CIX India, from February 2020 to February 2021, we saw significant growth in different segments of data traffic, reflecting the needs of people during a lockdown —keeping in touch with others, entertainment, and access the cloud and virtual offices. OTT and VOD traffic also grew very strongly, followed by gaming and ISP. Then CDN and Social and Online Media traffic grew by almost the same scale, whereas hosting traffic, bringing up the rear, nonetheless showed a strong rise.

There is a gap in customer expectations, especially from work-from-home perspective. Many organizations struggle to keep up with the demand of their staff. As such, the sudden increase in network usage was not expected and the existing company infrastructure was not built accordingly. But, the Internet infrastructure itself was and is capable of absorbing the increase in data traffic experienced in India throughout the pandemic.

 

As you mentioned that the cyclone has affected the exchanges. With extreme weather conditions becoming common is India, is it possible of shielding the network from vagaries of nature?

Too often, when there isn’t enough infrastructure in place, be it railroads, bridges, or digital infrastructure, a region becomes vulnerable to single points of failure which can have an impact also further afield.

Therefore, there is great value in having distributed infrastructure — meaning that if multiple networks cover a region, then they can interconnect with each other locally to create more resilient paths for data to travel from point A to point B. It is important to have several ways to route around an area that is affected, for example, by storm damage, to make sure that other areas are not also impacted.

This is why we have our interconnection infrastructure in India distributed across 15 data centres providing both greater geographical density and locational redundancy. Having a range of infrastructure providers — network operators, Internet service providers, data centre operators, etc. — interconnected via an IX increases the resilience of the Internet.

By connecting to DE-CIX, these infrastructure providers and their customers benefit from the largest carrier and data centre neutral ecosystem in India. As a result, India is becoming increasingly capable of withstanding challenging conditions, but certainly, there is still work to be done. The pandemic has made organizations very well aware of the importance of state-of-the-art infrastructure and the need to be well equipped for extreme weather conditions.

Internet is the backbone of everything in India. But we still get to hear of dark areas where the network fails. As a service provider, what’s your analysis of this?

As a provider of interconnection services, we do not operate backbone or data centre, but partner with operators of all kinds of digital infrastructure. We are, in fact, always looking for and developing new techniques to expand the digital ecosystem both at global and local levels. I think one of the most exciting developments for India currently is the potential of LEO (Low-Earth Orbit) satellite Internet provision, which can bring remote communities online to join the global Internet.

These communities are struggling to run online businesses and gain proper access to the Internet as a result of their current connectivity solutions. These often involve copper cable networks and at most geostationary satellite connectivity, resulting in Internet speeds down to less than one megabit per second and latency (response time) as high as 400 milliseconds end-to-end.

Through its “Space-IX” Program, DE-CIX is ready to support the infrastructure needs of the whole range of space-network operators, in particular LEO satellite operators, with terrestrial interconnection, providing them with an interconnection solution that enables access to terrestrial content, cloud, and application networks. This can have a substantial impact on reducing the dark areas on the Indian map and of course, further adds to the diversity and resilience of the Indian Internet as a whole.

Tell us about your operations in India. Any investment plans or business figures you want to share

Regarding our operations, DE-CIX runs four Indian IXs in Mumbai, Kolkata, Chennai, and Delhi, interconnecting 375-plus networks in 15 PoPs, and plays home to the largest carrier and data centre-neutral ecosystem in India. The largest of these, DE-CIX Mumbai, gained the ranking late last year of the second-largest IX, based on connected networks, in the Asia Pacific region.

DE-CIX India also offers a single access port for multi-services, meaning that a single port can be used by any connected network for both interconnection services, peering, and the DirectCloud Service. DE-CIX has recently received a patent for ‘Blackholing Advanced’ in Germany as a DDoS prevention mechanism, and this will soon be available in India as well.

Overall, what we see developing at the moment is that society and businesses in India and around the globe are entering a new era of digitalization in which digital applications and services will be needed everywhere, for everyone. To ensure best performance of digital applications and services, latency needs to be minimized; meaning that digital applications need to get closer to the users because latency is the new currency.

To achieve this, the digital infrastructure that houses and transports data needs to be at the edge of the network — as close as possible to the point where the user connects to the network or where the data is being generated. DE-CIX also plans to continue expanding to new locations, together with partners, to increase the geographical density of interconnection services, and therefore bring content and applications closer to the user.

We also make it possible to order interconnection infrastructure as a managed service, a highly scalable turn-key solution that enables data centre operators and other stakeholders in India to create their own interconnection ecosystem.

Beyond this, we are constantly innovating the service portfolio, bringing tailor-made interconnection services to an ever-wider range of customers. While Internet Exchanges have traditionally been seen as locations where carriers, ISPs, content networks, and content delivery networks interconnect to exchange data, we are now seeing an increasing number of participants joining from other industry segments, like healthcare, finance, retail, logistics, entertainment (such as gaming) and of course, automotive.

This is a development that DE-CIX aims to support in order to ensure a smooth transition to a digital society and economy. Having established a Cloud Exchange in India in 2020, we have now taken our service offering to the enterprise segment further – enabling an enterprise to build a closed and secure private ecosystem, a Closed User Group (CUG), within existing DE-CIX ecosystems. In this way, the Indian enterprises can further minimize the geographical distance to the other networks – and thus optimize the latency – as well as improving security and resilience.

The Digital Triangle for Edge Interconnection

Digital is reshaping how business is done. We are at the cusp of a completely new age in global economics, with enterprises, regardless of size and heritage, redefining their activities and their sectors based on digitalization. Organizations are leveraging their digital strength to reshape their own business models and how business is done within and across entire sectors, including automotive/mobility, healthcare, finance, and media.

As they become digital, organizations are needing a new interconnection service regime customized for their needs. New and transformative technologies, like IoT, artificial intelligence, and 5G, are accelerating the pace of change in markets around the globe. These disruptive elements will serve as a “digital interconnection triangle” of future innovation, in turn creating still further interconnection needs at the edge.

The heart, hand, and brain of future innovation

Interconnection at the edge requires a new way of handling data streams, and a new way of interconnecting players within an ecosystem. The key factors that influence edge interconnection (if you will, the heart, the hand, and the brain of future innovation) are:

5G (the heart):

5G enables the management of a lot of different frequencies, and also enables the transmission of multiple data streams. Designed primarily for maintaining data from a huge number of sensors, 5G represents the foundation for the future evolution of the Internet of Things.

IoT (the hand):

IoT represents function in the digital interconnection triangle. In a 5G-enabled environment, it will be possible to connect an enormous number of devices within a physically limited space. This will open the way to digitalizing more and more currently purely mechanical processes. But managing the enormous number of sensors and data streams that will result in the Internet of Things in the future will not be possible without the support of artificial intelligence.

AI (the brain):

AI is essential in this mix in order to create the logic management and maintenance of data streams for innovative use cases and the respective ecosystem involved in the specific environment. This is the only way that the interconnection of millions of sensors in the Internet of Things can be managed efficiently. The solution is intelligently managed software-defined edge interconnection.

Each of these factors is dependent on the other two, and it is only when they are interconnected that they can drive digital evolution. The whole is greater than the sum of the parts.

Unlocking new use cases with edge interconnection

Use cases that reflect this digital interconnection triangle will be many and various, but current scenarios include connected cars and autonomous vehicles on the one hand, and Agriculture 4.0 on the other. In both of these use cases, there is the need for widescale deployment of 5G masts, including edge computing capabilities (edge data centers), and the associated fiber connectivity to local data centers and regional cloud solutions. For these use cases, IoT devices and sensors are needed both within the landscape (in the road and in the soil to measure physical conditions) and on the mobile objects (throughout cars – the car itself can be considered as a mobile edge data center – and on autonomous farm machinery or watering/fertilization systems, for example).

From this point, the masses of data that are generated by the given use case need to be intelligently sorted into, among other things: data that needs to be processed locally with extremely low latency to enable rapid response times; data that can be sent to the cloud for processing if the response times are less critical; data that needs to be accessed by specific actors (but not others) in the value chain: and data that will be stored long-term versus data that will be discarded. The list goes on…

The complexity of this demands intelligent management of the data streams

Edge interconnection – the next generation interconnection

DE-CIX is working on developing a solution based on consideration of this triangle. Software-defined Internet Exchanges may well be one of the solutions not only to serve these needs efficiently and fast, but also to enable fast and cost-efficient expansion of the interconnection industry with less dependency on hardware. SD will also both bring more dynamism and encourage greater productivity.

IoT is the edge, AI is in the edge, and 5G serves the edge: The software-defined exchange provides the solution to the forthcoming digitalization challenge – namely, the ability to operate and manage the data streams of the future.

– by Ivo A. Ivanov, CEO, DE-CIX International