Understanding the Gaming Sector of India
With around 40-50 million youth internet users, The video gaming industry is a developing market in India and is expected to grow rapidly. According to a survey conducted by KPMG, the game development company stands at 275 currently, citing that in 2010, there were only 25 companies in India. The number speaks about the increasing development and potentiality of the gaming country in India.
The gaming industry in India was introduced in the early ’90s. Hand-held gaming consoles became a vogue. A couple of years later, smartphones were introduced. The number of people accessing smartphones with data gradually was increasing. Online gaming is now available at one easy click. The recent obsession of Facebook games like Candy Crush, Clash of Clans and the most popular one PUBG has caught the attention of the young Indian crowd – spending hours at length on the interface. Games based on well-known events like Kaun Banega Crorepati, IPL, Khel Kabbadi, and T20fever.com, etc. are becoming a trending initiator of entertainment amongst the teenagers & millennials.
As of the year 2019, India is ranked as one of the top five mobile gaming markets in the world in numbers. The Indian online gaming industry is assumed to generate earnings of INR 11,900 crores and the number of users projected to become 628 million by then by the end of 2023. With a business of $890 million in 2018, the video game sector is still underdeveloped in contrast to other Asian countries, such as China and South Korea. However, many video game companies are rising to invest, and India could become a prime market for this sector. One of the factors that drove the growth of the video game market was its large number of cybercafés with more than 100,000 in 2006, 40% of which were used to play online.
The industry is also seeing investments from global gaming giants, including Tencent, Alibaba, Nazara, Youzu, and others. Tencent’s PUBG, for example, is said to have changed India’s mobile gaming environment forever. Media reports state that PUBG is adding Rs 200 crore to Rs 300 crore to Tencent’s income from India and is also a part of DE-CIX India’s connected peering network.
Advantage of Gaming Sector in India
- World's enormous youth population has a potential market
- World's second huge Internet population attracts new tech culture which includes gaming.
- Accessibility of creative talent of Engineers, Designers which come at cheap price and great quality.
- Huge skills based Programmers across IT, Testing and Arts.
- World-class automation and advanced technology for setting up all relevant gaming development, publication and event setups.
- Existence of significant development centers like Microsoft, Nvidia, UbiSoft, Zynga, Electronic Arts, Disney, Playdom, Sony, Digital Chocolate, etc
- 22.2cr gamers devote an average of 42 minutes per day on mobile games.
- Close to 60 percent of India’s online gamers are below the age of 24, according to industry estimates. Young internet users have a higher tendency to play online games, generally on mobile devices.
- There are about 250 million game developers in the country, up 10X from 2010 when there were just 25 million.
- User penetration in the Mobile Gaming is at 19.9% in 2018 and is expected to hit 26.0% in 2022.
- It is assumed that 294.48 billion and 98.4 billion will be spend on digital ads and mobile internet ads respectively in the year 2021.
- 95% are mobile centric games.